Nike
An exploration of Nike's dynamic visual language and culture-defining storytelling through self-initiated design work. This collection reimagines how the brand's iconic identity can extend across diverse mediums, highlighting the adaptability and energy that define Nike's voice.
The Brief
No client. No deck. Just Nike — the brand that taught everyone how product design and graphic design can be the same conversation — and a sustained personal exploration of what it would look like to design for them.
Two threads: a high-fidelity 3D recreation of the Air Jordan 1 (full Blender pipeline — model, materials, lighting, render) and a poster series around the Air Max silhouette built as if for a campaign that doesn't exist.
The point of self-directed work is to use it as a sandbox — push craft, prove technical claims, and design against your own brief instead of someone else's. This is the file that gets pointed at when someone asks if I can really model in 3D.
The Approach
Personal work earns its keep two ways: by pushing skill or by proving range. I split this project into both — 3D as the technical proof, posters as the design-craft proof. Each one stress-tests a different muscle.
Build the Air Jordan 1 in Blender from reference — geometry, panels, stitching, sole.
Apply realistic leather, rubber, lace, and metal textures with proper UV mapping.
Light four hero shots and document the process inside Blender as supporting artifacts.
Step away from 3D and design an Air Max poster series — gritty, retro, type-led.
Close with a wide banner that takes the poster system from print into out-of-home.
Air Jordan 1
A personal 3D project recreating the classic Air Jordan 1 in Blender. Focused on realistic textures, accurate proportions, and brand-authentic details for use in product visualization and other assets.
3D Model Process
Some inside Blender screenshots to show my visualization and process.
Air Max Posters
A bold, stylized poster campaign celebrating the iconic Air Max silhouette. Each composition emphasizes a unique colorway with expressive typography, gritty textures, and retro-inspired energy, channeling the raw streetwear culture that defines the Nike brand.
Evolution of Nike Sneakers Timeline
A visual timeline exploring the legacy of Nike's most iconic sneaker releases from 1970 to 1995. This project combines clean vector illustrations with motion graphics to create a sleek, informative animation that highlights each model's cultural and design significance.
