Consensus
Overview
Consensus by CoinDesk is one of the biggest conferences in crypto, and this work helped build the anticipation that fills it. I created the pre-event creative: animated promos spotlighting speakers and themes, stills to promote those same speakers, and partner-brand party announcements signaling its scale. Three different kinds of asset, one visual identity, all pointed at the same goal of getting people through the doors.
Pre-Event Creative for Consensus
Everything here was built to make the conference feel inevitable. The motion pieces announce speakers and themes with countdown urgency, the stills promote those same speakers in the event's visual language, and the partner-brand party announcements put sponsor names inside the Consensus identity without flattening either one. Together they ran across social and digital channels in the weeks leading up to the event.
