Taco Bell
Overview
Feed The Beat is Taco Bell's program for spotlighting emerging musicians, and I spent a year designing its social campaigns. Every drop introduced a new batch of artists across genres, and every asset had to do two jobs at once: feel like Taco Bell at first glance and like the artist at second glance. The real work was building a visual system strong enough to carry roughly fifty artists without ever looking like a template.
Feed The Beat
Feed The Beat introduces new artists in batches, and these are the social campaigns that did it. I designed each drop as a kit: a locked Taco Bell frame with swap-in artist layers, so roughly fifty musicians could move through the system without it ever reading as a template. Beyond the social sets, I designed the motion graphic that hypes up the roster, built a poster carrying the names of every artist on it, and helped with the packaging side of the program as well. The carousels below show the campaign sets, grouped by their shared color palettes.
