Taco Bell
An exploration of how branded storytelling and visual identity can elevate emerging musical talent through Taco Bell's Feed The Beat program, where social media content and strategic partnerships amplify artist visibility and connect audiences through culture-driven design.
The Brief
Feed The Beat is Taco Bell's ongoing platform for spotlighting emerging artists. The work had to feel like Taco Bell on first glance and like the artist on second glance — both, every time, at scroll speed.
Every drop introduced a new batch of artists across genres — indie rock, pop, hip-hop, electronic. The design had to flex enough to honor each artist's identity while staying recognizably Feed The Beat at a thumbnail size, on a vertical feed, in three seconds.
Output was high-volume and recurring: six campaign sets, around 50 individual assets, plus a longer-form motion piece. The system mattered more than any single post — once the template was right, the work was about applying it consistently across artists without losing energy.
The Approach
Volume work needs a system. I designed Feed The Beat as a kit, not a campaign — a shared frame artists could be dropped into without redesigning the world each time. Then I refined the kit across six drops as I learned what landed.
Lock the brand zone (Taco Bell mark, Feed The Beat lock-up, safe areas) before touching the artist content.
Build artist swap-in layers that adapt to portrait, full-body, or text-driven coverage.
Pull a 2–3 color palette from each artist's own world — never the same palette twice in a row.
Export per platform from a single source file — Reels, Stories, feed, all from one comp.
Each drop pulls one lesson from the last — type sizing, contrast, motion timing.
Feed The Beat
Social media content created for Taco Bell's Feed The Beat program, promoting emerging artists and bands through branded visuals that highlight them and their partnership with the campaign.
