Taco Bell
Overview
Feed The Beat is Taco Bell's long-running platform for championing emerging artists. Through The Syndicate, I helped translate each artist's visual identity into a campaign system that could move quickly across social while still feeling unmistakably Taco Bell. The work covered recurring lineup announcements and vertical motion assets for a roster spanning indie rock, pop, hip-hop, and electronic music.
My role
Working within Taco Bell's Feed The Beat brand system, I designed lineup promotional assets and built reusable vertical templates that could flex across dozens of artists. I sourced and placed artist photography, adapted color and typography to each release, animated motion pieces, and prepared platform-ready exports. The goal was to keep every post distinct to the artist while making the full campaign feel cohesive at scroll speed.