WWIMF
Overview
WWIMF, the World Wide Interactive Music Festival, is a conceptual festival I built as my senior capstone at RIT. It started with a question: what would a festival look like if the audience became more than just spectators? Over a year, I answered that by building the complete brand: identity, stage environments, wearable tech, merchandise, marketing, motion, and a printed art book. I treated the festival as if it were real and designed everything it would need.
Visual Identity
Everything in WWIMF starts from the same idea: the music should be visible in the brand itself, not just implied around it. The identity also had to survive everywhere the festival would live, from screens and signage to wristbands and a printed book, without losing its sense of motion.
Stage Designs
If the premise is a festival the audience helps perform, a standard stage facing a standard crowd undermines it before the first set. The architecture itself had to do some of the inviting.
Interactive Elements
"Interactive festival" stays an abstraction until there's something you can actually hold. This is the part of the project where participation becomes physical.
Merchandise
Merch is where a brand gets stress-tested. It has to read as flat artwork and survive being worn, stuffed in a bag, and rained on, with fabric, paper, and plastic all pulling from the same identity.
Instagram Posts
Before a first festival exists, social media has to do two jobs at once: announce the lineup and prove the visual world is real before anyone has ever stood in it.
Marketing
The daily lineup posters had to work as schedules you could read at a glance and as artwork people would actually want to keep after the weekend was over.
Marketing Visualization
A poster that only ever lives on a screen hasn't proven anything. These mockups put the campaign out in the city, on bus shelters, subway panels, and plywood walls, to see if it survives.
Animations
A visualizer that doesn't move is just a pattern. The bars needed to come to life as motion pieces the festival could run across screens, stage visuals, and social.
Capstone Show Setup
Fusion is RIT's senior capstone show, and it gave WWIMF its one chance to exist physically. The booth had to translate a screen-based brand into a space people walk past in seconds.
WWIMF Book
Every part of the project needed a permanent home: one object where the identity, the environments, the interactive systems, and the case for the festival's existence could sit together.
