WWIMF
Overview
WWIMF—World Wide Interactive Music Festival—is a conceptual festival I developed over the course of my senior capstone at RIT. The project began with a question: what would a music festival look like if the audience helped shape the experience instead of simply watching it? I built the answer as a complete festival world spanning identity, stages, interactive wearables, motion, campaign, merchandise, and a printed art book.
My role
I led every part of the project from concept through final exhibition. I developed the strategy and visual identity, designed stage environments and participatory interactions, created the campaign and motion system, produced merchandise and physical touchpoints, and brought the full experience together for the 2025 RIT Graphic Design Capstone Show. The goal was to make a fictional festival feel detailed, cohesive, and believable enough to exist.