WWIMFInteractive Music Festival Concept

Visual Identity

The identity is built on two core ideas: interactivity and music. The primary wordmark carries a set of bars drawn from a music visualizer, giving the logo the dynamic, immersive quality of sound itself. The secondary mark places those same bars inside a hand, the most essential tool we have for interacting with the world, and every bar can be redrawn to generate a new variation of the mark.

Stage Designs

A series of conceptual mockups and visual studies exploring how architecture, lighting, and digital media can converge to create performance environments that extend beyond a traditional stage.

Interactive Elements

Interactivity runs through every part of the festival, turning attendees from passive spectators into active participants. Touch-responsive environments, immersive tunnels, motion-activated light installations, and stages you can stand directly beneath all react to presence, gesture, and movement, creating an ever-changing landscape of sound and visuals.

Merchandise

A merch family of tote, shirt, and printed wristband, using the visualizer-bar pattern as the connective tissue so the pieces read as a set rather than three one-offs. The pack doubles as a style guide for how future WWIMF merchandise should be built.

Instagram Posts

An artist-spotlight template flexible enough to carry any genre while staying unmistakably WWIMF: same grid, same type, swap the artist and the color block.

Marketing

Three posters built on a shared grid, one per day and each color-coded, with the visualizer pattern receding into background texture so the artist names carry the typographic weight.

Marketing Visualization

The lineup posters composited into photographed urban environments, with surfaces chosen to match the festival's tone and show the campaign at real-world scale.

Animations

The visualizer system animated as audio-reactive motion, with timing tuned to feel rhythmic without being literally beat-matched, since the music behind it will always vary.

Capstone Show Setup

Fusion, RIT's senior capstone show, gave WWIMF its one chance to exist physically, which meant translating a screen-based brand into a space people walk past in seconds.

WWIMF Book

I wrote, designed, and printed the art book that doubles as the brand's bible: identity, environments, interactive systems, marketing, and motion stills in one volume.