Voltage
Overview
Voltage is a conceptual energy drink that mixes lemonade with energy-drink intensity. The idea started with a fact I liked too much to let go: lemons hold real electrical potential. From there I built the entire brand, from naming and identity through packaging, 3D product renders, marketing, and a launch video. The goal was to fill a genuine gap on the shelf, a flavor-forward energy drink that feels bright instead of aggressive, and to prove I could carry a product brand from end to end.
Visual Identity
A beverage brand's identity has to work three ways at once: as a logo, as a label wrapped around a can, and as a 3D render under studio lighting. Every type and color decision here had to survive all three.
Can Labels
Energy-drink shelf space is brutally competitive; a label has to register from across the aisle. Color does most of that work, and the type has to land at thumbnail size.
3D Can Models
The marketing needed photoreal product imagery, and there was no real can to photograph. 3D was the only path that offered both control and quality.
3D Model Process
On personal work, process documentation is part of the deliverable. It proves the technical claim and shows the build underneath the render.
3D Animations
Looping product animations are the social currency of beverage brands: a few seconds, a full rotation, label legible at every angle.
Marketing
The marketing posters had to use the 3D renders as their hero product, proof that the brand pipeline actually works end to end.
Marketing Visualization
A poster in isolation is a design exercise. A poster on a bus shelter is a brand. The mockups had to prove the marketing system would survive contact with the city.
Promotional Video
The brand needed a single closing piece: something that pulled the whole project together in thirty seconds.
