VoltageBeverage Brand & 3D Packaging

Visual Identity

Voltage’s visual identity is built to reflect the bold, high-energy personality of the drink itself. The logotype features heavy geometric letterforms with sharp angles and strong contrast, evoking power and clarity. The custom wordmark is paired with an electric bolt icon integrated into the letter “L,” a subtle nod to the energy theme and the lemon-powered origin of the brand.

Can Labels

Each Voltage flavor features a fully custom label design that combines bold typography, vibrant color palettes, and an electrified visual theme rooted in the concept of energy and citrus power. Inspired by the fact that lemons can generate electricity, the label design incorporates a stylized circuit board pattern that runs throughout the packaging, visually reinforcing the brand’s high-voltage personality.

3D Can Models

To bring the Voltage brand to life in a realistic, product-ready form, I created a full set of 3D can models using Blender. Each render showcases a different flavor: Lemonade, Strawberry Lemonade, Blueberry Lemonade, and Peach Lemonade, highlighting the distinct color palette and unified circuit-inspired label design.

3D Model Process

Screenshots from inside Blender, showing my visualization and process.

3D Animations

To further elevate the Voltage brand presentation, I created a set of animated 3D can rotations using Blender. These looping animations showcase each flavor from all angles, highlighting the detailed label designs, bold typography, and metallic finish of the can surfaces.

Marketing

This series of promotional posters was designed to energize the Voltage brand through bold, stylized visuals that act as marketing assets. Each poster features a dynamic arrangement of 3D can renders layered over a custom circuit-board pattern, reinforcing the brand’s high-voltage identity.

Marketing Visualization

These mockups visualize how Voltage promotional posters would appear in real-world environments, ranging from urban sidewalks and subway stations to cafés and outdoor walls. Each setting was chosen to emphasize the brand’s high-impact visibility in both high-traffic public spaces and more intimate, social venues.