Adults on FX
Overview
To launch FX's new comedy Adults, The Syndicate transformed neighborhood laundromats in New York City and Los Angeles into music-driven pop-up parties that turned an everyday chore into the event to be at. By day, guests enjoyed free washes, coffee, snacks, and curated DJ sets—a community-focused experience that reflected the show's take on modern adulthood. By night, the spaces became high-energy venues with live music and drinks, blending nightlife with the mundane in a way that felt distinctly Adults. The campaign required custom creative for two markets across multi-day runs, and the Culver City activation drew the cast of FX's Adults.
My role
Working directly within the show's brand system alongside Sarah Whitty and Molly Brooks, I designed event creative across physical and digital touchpoints. I also played a key role in production—setting up files, applying finishing touches, assembling pre-production materials, and preparing stakeholder-ready deliverables.