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Adults on FX
Series Launch Campaign
Overview
Adults is an FX comedy about a group of twenty-somethings figuring it out together in New York, and this campaign carried its launch. I designed across every surface a series premiere touches: animated screens, reality check game video questions, polaroid prints, cast announcements, menus, posters, banners, and real world mockup examples.
Launch Campaign
The full launch system for Adults, starting with the animated screens and video questions from the show's reality check game. From there the campaign fans out into cast announcements that establish the ensemble, polaroid prints, menus, posters, banners, and real world mockups that show the work in place. One tone carries through all of it: sharp, young, and a little chaotic, just like the show.
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