The Syndicate
An exploration of music and entertainment marketing through collaborative campaign work at The Syndicate, this internship experience spanned projects across indie and major label artists as well as TV, film, and comedy. Responsibilities included creating digital assets, tour and promotional visuals, and event materials, translating each artist or project's unique voice into impactful, audience-driven design and storytelling campaigns.
The Brief
The Syndicate represents artists and entertainment brands — its design team translates each one's distinct identity into campaign-ready assets at scroll velocity.
Over twelve months I worked across five concurrent client tracks: tour and release campaigns for Guns N' Roses, a promotional video for Killphonic Records, comedy social for Craig Ferguson, sync-licensing posts for Last Gang Records, and the full visual identity rollout for Indie Week's conference.
Core problem: no two clients shared audience, tone, or format. A Guns N' Roses Reel and a Last Gang sync post needed to feel like they came from entirely different worlds — while both being produced by the same person, in the same week, to a shared production schedule.
The Approach
To stay fast across five voices, I built a workflow that front-loaded reference and brand intake before opening a design file. Every client got the same five-step treatment, scaled to the size of the deliverable.
Brief, audience, surface, success metric — written down before anything else.
Fan-facing mood, not designer-facing. What does the artist's audience already love?
One 3-second motion test before committing to a direction. Cheap to throw away.
Format-correct specs from frame one — no last-minute reformatting for platform variants.
Variant pass for A/B testing and platform-specific fit (Reels, Shorts, TikTok, feed).
Guns N' Roses
Instagram Reels created for Guns N' Roses, featuring dynamic visuals and music-driven edits to promote tours, music, and fan engagement.
Killphonic Records
Promotional video created for Killphonic Records to showcase Heart of Gold: The Songs of Neil Young Vol. 1. The video highlights featured artists and promotes pre-order availability across multiple digital platforms.
Craig Ferguson
Social media assets designed for Craig Ferguson, featuring curated show clips formatted for multiple digital platforms to highlight his comedic style and drive audience engagement.
Last Gang Records
Social media posts created for Last Gang Records, spotlighting music placements in video games, film, and other media, designed to drive engagement and showcase the label's cultural reach.
Indie Week
Branded assets created for Indie Week to promote event speakers, key dates, and on-site signage. Designs supported both digital promotion and in-person visibility across the multi-day conference.
