World Wide Interactive
Music Festival

WWIMF is a conceptual, globally-inspired music festival that reimagines the live music experience by placing interactivity, engagement, and audience participation at its core. Unlike traditional festivals that limit attendees to passive observation, WWIMF empowers guests to become active contributors through immersive environments, interactive stages, and participatory technology.

This project presents a conceptual brand guide and visual art book that define the festival’s identity and creative direction. Through visual storytelling, branding, and environmental visualizations, the work explores how design can support a more immersive and inclusive global festival where music, visual art, and innovation converge to foster genuine connection and creative expression.

Visual Identity

The primary logo for WWIMF was built around two core themes: interactivity and music. Bars integrated into the wordmark represent a music visualizer, emphasizing the dynamic and immersive nature of sound central to the festival experience.

A secondary logo extends this concept by combining the visualizer motif with the shape of a hand, a symbol of human interaction, creativity, and expression. The modular design of the bars within the hand allows for customization, reflecting the festival’s adaptable and participatory spirit.

WWIMF’s typography blends Cityburn Regular with Courier New, creating a balance between experimental energy and technical precision. Cityburn adds a bold, contemporary edge, while Courier New brings a structured, analog feel connecting the identity to both music production and digital interaction.

The color system is bold, abstract, and high-energy, using unconventional combinations to echo the festival’s immersive and boundary-pushing character. The overall visual system is designed to be flexible, expressive, and suitable across both digital and physical environments.

Stage Designs

This spread showcases how architecture, lighting, and digital media can fuse to create fully immersive performance spaces. Through a series of conceptual mock‑ups and visual studies, we explore biomorphic structures, theatrical light displays, augmented stages, and reactive installations that invite festival‑goers to shape, and be shaped by their surroundings. Each design underscores WWIMF’s commitment to interactivity and multisensory engagement, offering a blueprint for redefining the relationship between music, space, and audience participation on a global scale.

Interactive Elements

At WWIMF, interactivity is central to the experience, transforming attendees from passive spectators into active participants. From touch-responsive environments and immersive tunnels to motion-activated light displays and interactive stages that place audiences beneath the performance itself, every element is designed to react to presence, gesture, and movement. The result is a constantly shifting landscape of sound and visuals.

Wearable tech like smart wristbands enables guests to influence live performances and trigger real-time effects. Glow-in-the-dark pens offer opportunities for spontaneous creativity, allowing attendees to leave their mark on the festival’s physical environment. These tools, combined with collaborative interfaces, empower co-creation and personal expression.

WWIMF reimagines the live music experience by making the audience an integral part of the performance, blurring the boundaries between art, technology, and human connection.

Merchandise

WWIMF’s merchandise extends the festival’s identity into wearable and collectible pieces that blend function, fashion, and interactivity. This section showcases examples including a tote bag, T-shirt, and festival wristband. Each designed to reflect the bold, immersive aesthetic of the event.

Instagram Posts

A series of Instagram posts designed to spotlight new artists joining the WWIMF lineup. Each visual pairs dynamic imagery with bold typography to capture the energy and diversity of the festival’s global soundscape.

Marketing

Posters designed to showcase the WWIMF daily lineup, highlighting performance dates and featured artists. Each poster balances clarity and visual impact, using bold typography, color coding, and grid-based layouts to organize information while maintaining the festival’s immersive aesthetic.

These designs function both as promotional materials and informational tools, crafted to be displayed digitally and in print across festival spaces, social media, and citywide advertising. The goal: to communicate schedule details at a glance while reinforcing the energy and identity of WWIMF.

Marketing Visualization

These urban mockups showcase how WWIMF’s lineup posters function in real-world environments. Integrated into cityscapes, transit stations, and public walls. The placements emphasize visibility, accessibility, and the posters’ ability to stand out in diverse, high-traffic settings.

Together, these visualizations present a cohesive strategy for extending festival branding beyond the digital space and into the streets, where curiosity, discovery, and engagement begin.

Animations

A series of animated visuals created to extend the WWIMF brand into motion. These animations bring the festival’s identity to life through audio-reactive elements and dynamic transitions, mirroring the energy and interactivity at the heart of the event.

Designed for use across screens, stage visuals, and social media, these animations reinforce the immersive nature of the festival. Visual motifs from the branding system, like the waveform-inspired pattern and bold color gradients, are animated to pulse, shift, and respond, echoing the rhythm of live music and crowd movement.

This motion system serves as a bridge between sound, design, and experience, amplifying WWIMF’s vision through motion-driven storytelling.

WWIMF Book

This conceptual art book serves as the visual heart of the World Wide Interactive Music Festival brand. Designed to express the spirit of global creativity, connection, and innovation, the book weaves together branding elements, motion stills, interactive concepts, and festival-worldbuilding into one cohesive narrative.

Capstone Show Setup

Presented at Fusion: 2025 RIT Graphic Design Capstone, this installation showcased the WWIMF brand through a multi-sensory display. The setup included dual-screen animated visuals, printed posters, a branded info poster, and the WWIMF book.

This exhibition space served as both a culmination of my senior capstone project and a branded environment in itself, bringing the WWIMF concept to life through cohesive storytelling and spatial design.

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